At Silver Fern Brand, we don’t believe clinical studies alone tell the full story.

Before any product is ever released, it is personally tested by us—and by those closest to us. While many ingredients are supported by impressive clinical claims, we’ve learned that what looks promising on paper doesn’t always translate into real-world results. Products should work in practice, not just in theory. That’s why we only stand behind formulas we’ve experienced ourselves.

Step 1: Thoughtful Ingredient Selection

We begin by sourcing high-quality, branded ingredients backed by clinical research. Just as importantly, we use these ingredients at clinically effective doses—the same levels shown to be effective in studies. This is not the industry norm, but we believe under-dosing compromises results and consumer trust. Every ingredient is included with purpose and precision.

Step 2: Individual Ingredient Testing

Before any ingredient becomes part of a formula, we test it individually to verify that it performs as claimed in clinical research. This step often reveals a hard truth: not all clinically studied ingredients deliver meaningful results in real-world use. Only those that do move forward.

Step 3: Formula Testing

Once ingredients pass individual testing, they are thoughtfully combined into synergistic blends designed to maximize effectiveness. Each formula is then tested by multiple individuals to assess results, tolerance, and overall experience. Only products that demonstrate clear, consistent benefit advance to the next stage.

Step 4: Earned Launch

Products are released to the public only after they have passed every phase of our process.

You will only ever see products we have personally tested, verified, and use ourselves. Integrity, transparency, and clinical integrity guide every decision we make, because we believe trust is built through action, not marketing claims.